Purity Ring makes eery, disarming “future pop,” and the video for ‘Fineshrine’ is no different.

Toying with themes of death and rebirth, memory and memorial, ‘Fineshrine’ is slowed and cinematic. Director Young Replicant capably interprets vocalist Megan James’ lyrics without being too on-the-nose; half the fun of Purity Ring is the childlike wonder she imbues with pretty brutal imagery (“cut open my sternum and poke / my little ribs around you”).

‘Fineshrine’ is the lead single off the group’s 4AD debut Shrines, due out on July 24. Currently touring in support of Dirty Projectors, the Canadian duo will embark on a headlining tour next week; tour dates below the video.

07/16 – Madison, WI @ High Noon Saloon
07/17 – Pontiac, MI @ Crofoot Ballrootm #
07/18 – Rochester, NY @ Bug Jar #
08/24 – Cleveland, OH @ Beachland Ballroom #
08/26 – St. Louis, MO @ Firebird #
08/27 – Lawrence, KS @ Jackpot Saloon #
08/29 – Denver, CO @ Larmier Lounge #
08/30 – Santa Fe, NM @ Santa Fe Sol Live #
08/31 – Phoenix, AZ @ Crescent Ballroom #
09/03 – San Francisco, CA @ Bottom of the Hill #
09/05 – Seattle, WA @ Neumos #
09/07 – Vancouver, BC @ Biltmore #
09/08 – Nelson, BC @ The Royal #
09/09 – Calgary, AB @ The Republik #
09/10 – Edmonton, AB @ The Starlite Room #
09/12 – Saskatoon, SK @ Amigos Cantina #
09/13 – Winnipeg, MB @ Lo Pub #
09/17 – Columbus, OH @ Ace of Cups #
09/19 – Washington, DC @ Rock and Roll Hotel #
09/20 – Phladelphia, PA @ First Unitarian Church #

# = with Evian Christ