It seems that everywhere you turn these days people are proudly sporting Beats By Dre headphones.

But it looks like Dre might have a competitor in the rapper-endorsed audio paraphernalia game: 50 Cent visited the studios of home shopping channel QVC this weekend to hawk his range of SMS audio headphones [via Gawker].

As a strategy it risks coming across as a little desperate, but you can’t argue with the numbers: the rapper sold some $200,000 worth of the headphones over the course of his visit, and took to his Twitter afterwards to report that the stunt had earned him a cool $177,000.

You can watch part of the marvelously surreal event – complete with our man Curtis sniffing perfume and flirting outrageously with the channel’s middle-aged presenters – below.