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To mark a decade of serious Sailor Jerry mayhem, a short film has been created featuring never-before-seen archival footage from Sailor Jerry Presents gigs, events and backyard barbecues.

It’s set to The Misfits’ bruising ’79 anthem ‘Where Eagles Dare’. This is the first time they have allowed their music to soundtrack a short film like this, testament to the shared values with the man at the heart of everything Sailor Jerry do – the undisputed father of old-school tattooing, Norman ‘Sailor Jerry’ Collins (pictured above) who lived life on his own terms. The high-octane two-minute film incorporates historic WWII-era Honolulu material taken from the Hori Smoku documentary on the life and times of this legend.

Much like Collins himself, Sailor Jerry rum – smooth, blended with natural spices – is straight-up and no-nonsense, conceived with an independent spirit and bold, devil-may-care attitude. Strap in and check out the video below.