Daft Punk’s ingenious marketing campaign appears to be paying off. 

Following 2005’s Human After All, the duo have enjoyed a remarkable resurrection in their commercial (and critical) fortunes: ‘Get Lucky’ is looking at its fourth week at Number One in the UK charts, and is already the most streamed track in Spotify history. As Music Week report, Random Access Memories is now expected to become the fastest selling album in UK chart history, beating Oasis’ 1997 LP Be Here Now into second place.

Random Access Memories has already beaten Amazon’s pre-sales records for a dance album. Paddy Power have slashed odds on Daft Punk beating Oasis to the chart milestone to 4/5, and have also put 7/1 odds on the album becoming the best-selling album of all time in the UK by 2015. For context, Be Here Now sold 650,000 copies in its first week

In a ludic statement, Paddy Power said:

“They might not have a catchy moniker like the ‘Beliebers’, but fans don’t come much more passionate and excitable than Daft Punk enthusiasts so we’re expecting big things for the French DJs next week. We only hope that the success doesn’t go straight to their helmets.”

Random Access Memories contributor and longtime Daft Punk cohort DJ Falcon recently chatted to FACT TV about the album. Random Access Memories is one of a remarkable number of comebacks in 2013; read our assessment of our musical annus mirabilis here.