Tape to tape.

“So what’s a cassette store?”, we hear you ask. Well to be honest we’re not entirely sure either, but since the event has been modelled on the incredibly popular Record Store Day concept, it’s probably got more than just a little bit to do with that recognizable brand than anything else. That is unless they’re literally talking about trouserless youngsters sitting in their Mid-Western basements duping cassette tapes and selling them on blogs, but we have a feeling they’re not.

Taking place on September 7, Cassette Store Day will see a string of exclusive releases and special events, and while there are still only a few details about the exact releases it looks like there’s involvement from a healthy spread of labels. Heavy hitters 4AD, Bella Union, Transgressive, Domino and Wichita lead the pack, with young guns such as SEXBEAT, Kissability and Suplex Cassettes repping the underground. Artists reported to be involved are Deerhunter, The Flaming Lips, The Pastels, The Birthday Party, Efterklang, Fucked Up and more.

Billed as less record store-centric than Record Store Day itself, there are events planned in LA, Tokyo, New York and at London’s Rough Trade East. You can find out more information directly from the Cassette Store Day website.

If you fancy delving deeper into the sprawling world of the cassette tape, take a look at Brad Rose’s monthly FACT column that find the Digitalis boss separating the wheat from the chaff each month. [via NME]