The man behind some of Hollywood’s biggest selling soundtracks is launching his own imprint.

Baz Luhrmann is partnering with RCA Records to set up Bazmark, a label to release music from his various film, TV and theatre projects as well as new artists.

“My current work is all music-driven, and all of it requires classics or new music artists,” according to Luhrmann. “I’m going to try to build a home that has a great foundation, and I hope it has longevity. I would feel useful if just one or two artists found their creative road through the home we’re about to build.”

As Billboard reports, the deal came about when RCA bosses expressed an interest in Luhrmann’s forthcoming Netflix drama series The Get Down, about a group of young kids in The Bronx during the birth of hip hop. After a meeting with the director, RCA agreed a deal to give Luhrmann an outlet for his many music-centred projects.

“It was presented to us as, ‘Baz is looking for a home for his ideas,’ and the label was an outgrowth of that,” says RCA chief Tom Corson. “He makes everything contemporary, and that really appeals to myself and Peter. Part of the culture around RCA is making sure we have these kinds of visionaries in our midst.”

Luhrmann has a solid track record when it comes to shifting records, with his soundtrack for 1999’s Romeo + Juliet selling 3.3 million copies. In addition to working on The Get Down, Luhrmann’s stage version of Strictly Ballroom has just opened in Australia.

What the hell, here’s ‘Everybody’s Free (To Wear Sunscreen)’.