This year, FACT TV’s Bryan McKay, Chris Kelly and John Twells packed up and headed to Austin, Texas for South By Southwest 2015 and talked to some of the festival’s most exciting artists.

Californian rapper/producer Iamsu!’s brand of rap has seen him and the HBK Gang rattle through the airwaves and dictate a sound that dominates pop music. We spoke to him at this year’s SXSW about the changing face of the music industry and how he’s refining his style in 2015.

To see the rest of our SXSW coverage head here.