We’re as confused as you.

In addition to being the frontman of Radiohead, Thom Yorke has made appearances in many great projects. He’s on Flying Lotus albums, he did a Burial track — hell, he showed up on an episode of South Park. Now his image has appeared in an especially strange place. As Buzzfeed points out, Yorke’s image has been used in مشکلات جنسی و زناشویی در مردان , an Iranian book about sexual problems with couples that translates to Marital and Sexual Problems in Men. You can take a look at the photo below, provided as of now with no further explanation.

A pic of @radiohead's vocalist @thomyorke on a book about sex problems between couples published in Iran pic.twitter.com/TFKGGLs1Xw

— Sobhan Hassanvand (@Hassanvand) May 11, 2015