It was only a matter of time before PC Music turned up in an actual commercial.

Mad Decent pop protégé Liz teamed up with SOPHIE last year for a bubblegum banger titled ‘When I Rule The World’, and now it’s having an official unveiling in an online ad for the new Samsung Galaxy phone, which should provoke more debate about what exactly the PC Music lot are playing at – are they pranksters? hipsters? corporate shills? You decide.

Earlier this month SOPHIE gave a rare joint interview with PC Music boss A. G. Cook following their bizarre Pop Cube party in New York – check out photos from the weirdest party of the year. [via PopJustice]