The still untitled show is potentially called Rock N Roll.

Though Brooklyn’s Rough Trade location only opened in late 2013 and still looks rather new, it’s been altered to resemble a 1970s Sam Goody recently as part of an upcoming series from HBO focused on the New York music industry in that era. The series is created by Mick Jagger, Martin Scorsese, and Boardwalk Empire creator Terence Winter and stars Olivia Wilde, Bobby Carnivale, Ray Romano, Juno Temple, Ken Marino.

Take a look at Rough Trade’s transformation below via Brooklyn Vegan.