The publisher buys the music platform.
Condé Nast has acquired Pitchfork Media for an undisclosed sum. Pitchfork Media includes the eponymous site, its live event business and its quarterly magazine, Pitchfork Review. Condé Nast’s chief digital officer says the acquisition bring “a very passionate audience of millennial males into our roster.
“Pitchfork is incredibly fortunate to have found in Condé Nast a team of people who share our commitment to editorial excellence,” says Pitchfork founder Ryan Schreiber in a statement. “Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform.”
Condé Nast CEO Bob Sauerberg says the deal “reinforces our commitment to building Condé Nast’s premium digital network, focusing on distinctive editorial voices and engaging high-value millennial audiences.” [via New York Times]