Because bad bagels hurt America.

A new Jewish deli opened in Brooklyn yesterday. It’s called Frankel’s and it was founded by brothers Zach and Alex Frankel, the latter a member of Holy Ghost!, a synth-duo signed to DFA Records. And that’s not the end of the music connection: NYC rap mainstay El-P and Despot are also investors.

The new deli was announced by The New York Times earlier this week, with the brothers explaining that they’re “paying homage to Barney Greengrass, Murray’s and Russ & Daughters” in both the food on offer and the decor.

Frankel’s is located at 631 Manhattan Ave in Greenpoint and was, according to social media, packed throughout its opening day. Below are a selection of photos and tweets from the musicians involved.

bad bagels hurt America daily. we opened a spot to get a real 1 today because we're patriots. it's called Frankels. pic.twitter.com/T5ygrlYxod

— el-p (@therealelp) April 2, 2016

I'm opening a Jewish deli with some of my friends tomorrow. You may be familiar with some of them. It's called frankel's. I haven't said much about it. Now I am. It's at 631 Manhattan Ave in greenpoint. The food is jewlicious. Come hang out with me there tomorrow and forever. This is not an April fools joke. I forgot that was today. You're an April fools joke.

A photo posted by Despot (@despotroast) on Apr 1, 2016 at 8:03am PDT

eat at frankels today. pic.twitter.com/IrHjXfYdrX

— el-p (@therealelp) April 2, 2016

My deli is open. My friends stopped by. This guy gave it the thumbs up.

A photo posted by Despot (@despotroast) on Apr 2, 2016 at 4:31pm PDT

wow. shit is popping off hard for opening day at our new deli Frankels. thanks for the support, NYC. CORNER OF MANHATTAN AND BEDFORD. photo by @despotroast

A photo posted by thereallyrealelp (@thereallyrealelp) on Apr 2, 2016 at 10:49am PDT