The producer has created a website and “outlook management kit” to accompany his new album.

Chisel-jawed enigma Torn Hawk has adopted a new persona for his forthcoming album Union and Return: electronic music’s first motivational speaker.

Having parodied masculinity and toughness on his last album, the US producer’s latest identity comes with a website that’s also the best self-help programme you’ll ever read.

The producer has created an “outlook management kit” to go with the album, which comes with a book called The Path to Power: A Guide to Controlling Your Point of View and a “Torn Hawk empowerment mask.” It doesn’t look like this package is actually available for purchase, but if it was, we would definitely buy it.

Torn Hawk’s Union and Return is released on May 13. Listen to album track ‘With My Back To The Tower’ below and revisit his killer FACT mix.