A creative clip from Coloring Book.

Before releasing the video for his Jay Electronica collaboration ‘How Great’, Chance the Rapper had some trepidation about how the clip would be received. “I don’t know if this is one of those videos everyone will love instantly,” he wrote.

I'm stalling on the video cause it's so different from my other videos. idk if this is one of those videos everyone will love instantly lol

— Lil Chano From 79th (@chancetherapper) October 20, 2016

Not only is it different from Chance’s other videos, it’s different from most music videos, period. It was shot entirely on an iPhone and is best viewed on a phone locked in landscape mode – seriously, if you watch it on a desktop app, you’ll be craning your neck the whole time. Check it out below (or, really, on your phone).

#HowGreat Official Video featuring my cousin Nicole. Shot on iPhone. Lock yo screen pic.twitter.com/KqDy5hqv68

— Lil Chano From 79th (@chancetherapper) October 20, 2016

Read next: Chance The Rapper is on an ultralight beam on the gospel-influenced Coloring Book