The giant continues to grow.

Spotify announced today that its streaming platform now has 50 million subscribers.

Thank you to our 50 million subscribers. #Spotify50 pic.twitter.com/eXkOV71bwu

— Spotify (@Spotify) March 2, 2017

The news comes on the heals of a rumor that it will soon be launching a lossless-quality audio tier for paying subscribers. Spotify Hi-Fi will cost $20 and is reported to be launched later this year.